Olympics - a real expression of entrepreneurship

For some reason this particular version of the Olympics I´ve much more engaged following up the event and the competitions that in the past times ... it might be the "China factor" or it might just be that given the time difference between China and Colombia it´s very convenient for me to watch late at night some of the competitions ...!

Anyways, with all the Olympics fever and the flawless execution of this year´s opening ceremony, I can help start making connections between entrepreneurship and event management. Let´s first take a look at the definition*:

"Event management
is the application of the management practice of project management to the creation and development of festivals and events. Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the aspects before actually executing the modalities of the proposed event. The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Every industry, charity, society and group will hold events of some type/size in order to market themselves, raise money or celebrate. Event Management is a multi-million dollar industry, growing rapidly, with mega shows and events hosted regularly. Surprisingly, there is no formalized research conducted to assess the growth of this industry. The industry includes fields such as the MICE (Meetings, Incentives, Conventions and Events), exhibitions, conferences and seminars as well as live music and sporting events."


"creation and development" ... isn´t it all the about being entrepreneurial?

Sure we can´t got to the extreme, it´s clear that the event management industry nowadays has so many stereotypes and established practices, standards and processes that might hardly leave room for
innovation and risk, but still the concept that event management represents will always be a platform to develop and nurture entrepreneurial skills. If not, just a take a look at schools ... how many of today´s real-life entrepreneurs we know were the ones that back at college or university leaded the school events, festivals and all kind of related activities? If you have one of those kids, pay attention, you might have a potential future entrepreneur!

For now keep enjoying the Olympics and every time you sit down in from of your TV (or well, every time that you join live an spectacle there in China, if you are lucky to be there), unplug yourself for some minutes of the sport side of things, and analyze how much entrepreneurial talent must have been involved to make that happen. This reflection can bring you to amazing conclusions.

Congratulations China!

* Yes, it is from Wikipedia. I love Wikipedia, can´t deny! It´s just that you can´t use Wikipedia for everything ...!

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